Glossary ยท 583 terms
Digital marketing glossary, in plain English
All 583 key terms from the OneCity AI Academy classes, explained the way the course explains them. The 40 terms beginners look up most are explained in full, with how they work, an example and a common mistake. Every term links to the module where you learn it, and to related terms. Written by L.K. Monu Borkala and the OneCity team.
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Most-read terms, explained in full
A plain definition, how it works, an Indian small-business example and the mistake beginners make most often.
- SEOGetting a website into Google's free results.
- Local SEOShowing up when nearby customers search.
- Google Business ProfileGoogle's free business listing on Search and Maps.
- KeywordThe words people type or speak into a search engine.
- Long-tail keywordA longer, more specific search phrase with clearer intent.
- BacklinkA link from another website to a page on yours.
- Meta descriptionThe page summary Google may show under your result.
- Title tagThe HTML page title Google often shows as the headline.
- 301 redirectA permanent redirect from an old URL to a new one.
- GEOGetting your brand mentioned in AI-generated answers.
- AEOWriting content that search and AI tools can quote as a direct answer.
- AI OverviewGoogle's AI-generated summary shown above some results.
- Quality ScoreA 1 to 10 rating of how relevant your ads, keywords and pages are.
- CPCWhat you pay, on average, each time someone clicks your ad.
- CPMThe cost of showing your ad 1,000 times.
- CTRThe share of people who click after seeing your ad, result or email.
- ROASRevenue earned for every rupee spent on ads.
- CPAWhat you pay in ads for each sale, lead or sign-up.
- Conversion rateThe share of visitors or leads who take the action you want.
- Landing pageA single page built for one action, usually reached from an ad.
- Lookalike audienceNew people Meta finds who resemble your best customers.
- RetargetingShowing ads to people who already interacted with your business.
- A/B testComparing two versions to see which one performs better.
- KPIA number that tracks progress towards a business goal.
- Marketing funnelThe stages people pass through from first hearing of you to buying.
- Customer personaA research-based profile of one typical customer.
- Lead magnetA free, useful offer given in exchange for contact details.
- UTM parametersTags added to a link that tell analytics where a visit came from.
- GA4 eventAny interaction or occurrence Google Analytics 4 records.
- Call to actionThe short instruction that tells people what to do next.
- E-E-A-TGoogle's quality idea of experience, expertise, authoritativeness and trust.
- Search intentThe goal behind a search: to learn, find a site, compare or buy.
- On-page SEOImproving the content and HTML of a page so people and search engines understand it.
- Technical SEOMaking sure search engines can crawl, render and index a website properly.
- Core Web VitalsGoogle's three measures of real-user loading speed, responsiveness and visual stability.
- Schema markupCode that labels a page's facts so search engines and AI systems read them correctly.
- Internal linkingLinking pages on your own website to each other so people and search engines can find them.
- Meta PixelMeta's tracking code that records website actions from Facebook and Instagram ads.
- Negative keywordWords you exclude so your search ads don't show for irrelevant searches.
- Affiliate marketingEarning a commission by referring customers to another business's product.
All terms, A to Z
0โ9Terms starting with a number
ATerms starting with A
- A/B test
- A/B testing
- A+ content
- Above the fold
- Access level
- Account health
- Account linking
- ACoS
- Ad
- Ad account
- Ad group
- Ad Rank
- Ad set
- Advantage campaign budget
- Advantage+ audience
- Advertiser verification
- Advertising Standards
- AEO (Answer Engine Optimisation)
- Affiliate / publisher
- Affiliate marketing
- Agency
- Aggregated Event Measurement
- AI agent
- AI assistant
- AI avatar
- AI chatbot
- AI content label
- AI dubbing
- AI image editing
- AI Mode
- AI Overview
- AI voiceover
- AI-assisted workflow
- AIDA
- Alignment
- Alt text
- Amazon Vine
- Anchor text
- Anonymise
- Anonymising
- Apple Mail Privacy Protection
- Approval period
- ASCI
- Aspect ratio
- Asset group
- Assets
- Assumption
- Attribution
- Attribution window (cookie duration)
- Audience fit
- Audience retention
- Audience signal
- Auto campaign
- Automation tool
- Awareness stage
BTerms starting with B
- B-roll
- B2B
- Backend keywords
- Background remover
- Backlink
- Barter collaboration
- Baseline
- Batching
- Behavioural data
- Benefit
- Bias
- Bio
- Bleed
- Blending
- Block editor (Gutenberg)
- Block theme
- Blog outline
- Boosted post
- Brand Kit
- Brand mention
- Brand registry
- Brand storytelling
- Brand voice
- Brand voice block
- Brand-bidding
- Break-even ACoS
- Break-even ROAS
- Broad match
- Broad targeting
- Broadcast list
- Bullet points
- Business portfolio
- Business Solution Provider (BSP)
- Buying trigger
CTerms starting with C
- CAC (customer acquisition cost)
- Caching
- Cadence
- Calculated field
- Call to action (CTA)
- Campaign objective
- Campaign plan
- Canonical tag
- Capacity fit
- Captions / subtitles
- Carousel
- Case study
- Cash flow
- Category approval (gated category)
- Category fit
- CDN (Content Delivery Network)
- Certification
- Channel mix
- Chapters
- Child theme
- Citation (in AI answers)
- Citation (local SEO)
- Classic theme
- Clear space
- Click-to-chat
- Click-to-WhatsApp ad
- Clickbait
- Client onboarding
- Close variants
- Closing fee
- CLS (Cumulative Layout Shift)
- COD (cash on delivery)
- Cold outreach
- Collab post
- Colour contrast ratio
- Commission (referral fee)
- Community management
- Company page
- Condition
- Confidential data
- Connector
- Consent Mode
- Consideration stage
- Constraints
- Container
- Content brief
- Content calendar
- Content format
- Content pillar
- Content strategy
- Context
- Contrast
- Control and variant
- Control group
- Conversion
- Conversion channel
- Conversion location
- Conversion rate
- Conversion rate optimisation (CRO)
- Conversions API (CAPI)
- Cookie stuffing
- Copywriting
- Core audience
- Core update
- Core Web Vitals
- Correlation vs causation
- Cost per conversion
- CPA (Cost per acquisition)
- cPanel
- CPC (Cost per click)
- CPL (cost per lead)
- CPL and CPA
- CPM (Cost per thousand impressions)
- CPS (cost per sale)
- Crawling
- Creative
- Creative fatigue
- Creative testing
- Creator brief
- Crisis playbook
- CRM (customer relationship management)
- CSV file
- CTR (Click-through rate)
- Custom audience
- Custom segment
- Customer as hero
- Customer persona
- Customer service window
DTerms starting with D
- D2C (direct-to-consumer)
- D2C (direct-to-consumer) store
- Daily budget
- Dark store
- Data layer
- Data stream
- Data-driven attribution
- Dataset
- Date range control
- Deduplication
- Deepfake
- Delay
- Deliverability
- Deliverables
- Demand Gen campaign
- Demographics
- Digital marketing
- Digital Marketing Executive
- Digital PR
- Dimension
- Discovery call
- Distribution
- DKIM
- DLT registration
- DMARC
- DNS (Domain Name System)
- Document post
- Domain name
- Domain registrar
- Double opt-in
- DPDP Act
- DPDP Act, 2023
ETerms starting with E
FTerms starting with F
GTerms starting with G
HTerms starting with H
ITerms starting with I
JTerms starting with J
KTerms starting with K
LTerms starting with L
- Landing page
- Landing page experience
- Large language model (LLM)
- Lavalier mic
- Lazy loading
- LCP (Largest Contentful Paint)
- Lead magnet
- Lead scoring
- Lead sheet
- Learning period
- Learning phase
- Least privilege
- Lifetime budget
- Likeness
- Limit login attempts
- Link spam
- LinkedIn headline
- LinkedIn newsletter
- Listing
- Listing conversion rate
- LLP
- Local modifier
- Local pack
- Local SEO
- Long-form video
- Long-tail keyword
- Lookalike audience
- Looker Studio
- Loyalty stage
- LTV (lifetime value)
MTerms starting with M
- Main image
- Main platform
- Malware scan
- Manager account (MCC)
- Manual action
- Manual campaign
- Manual payments (prepay)
- Marketing
- Marketing automation
- Marketing funnel
- Marketplace
- Marketplace fulfilment
- Master template
- Material connection
- Measurement plan
- Merge tag
- Message match
- Message template
- Meta Ads Manager
- Meta Business Suite
- Meta description
- Meta Pixel
- Metric
- Micro conversion
- Milestone payment
- Mobile-first design
- Mobile-first indexing
- Monthly retainer
NTerms starting with N
OTerms starting with O
PTerms starting with P
- Pacing
- Page builder
- PageSpeed Insights
- Paid media
- Pain point
- Partner access
- PAS
- Path exploration
- Pattern
- Pay-to-apply scam
- PDF (print)
- People-first content
- Percentage point
- Performance marketer
- Performance Max
- Performance-based pricing
- Permalink
- Permission marketing
- Personal attributes (ad policy)
- Personal attributes policy
- Personal brand
- Personal data
- Personalisation
- Phrase match
- Pillar page
- Placements
- Platform lock-in
- Platform-licensed audio
- Plugin
- Plugin or app
- PNG
- Portfolio
- Positioning
- Practical test
- Prepaid funds
- Preview mode
- Preview text
- Primary category
- Primary conversion
- Primary text
- Private blog network (PBN)
- Private limited company
- Professional account
- Project-based pricing
- Prompt
- Prompt engineering
- Prompt library
- Prompt template
- Property
- Proximity
- Psychographics
- Purchased list
QTerms starting with Q
RTerms starting with R
- Re-engagement journey
- Reels
- Referral
- Referral fee
- rel="sponsored"
- Relevance, distance, prominence
- Reorder point
- Repeat purchase rate
- Repetition
- Reporting cadence
- Reports
- Repurposing
- Resize (Magic Resize)
- Responsive display ad
- Responsive search ad (RSA)
- Restore
- Retargeting
- Retention
- Review gating
- ROAS (Return on ad spend)
- robots.txt
- Role (in a prompt)
- RTO (return to origin)
STerms starting with S
- Safe zone
- Safety stock
- sameAs
- Saves and shares
- Scaled content abuse
- Scenario question
- Scheduling
- Schema markup
- Scope
- Scorecard
- Search intent
- Search term report
- Search terms report
- Search volume
- Secondary conversion
- Seed keyword
- Segment
- Segmentation
- Self-ship / Easy Ship
- Seller central / seller panel
- Sender reputation
- Sentiment
- SEO (Search Engine Optimisation)
- SEO control
- SEO Executive
- SEO plugin
- Service-area business
- Serving / ranking
- Shared hosting
- Shot list
- Single opt-in
- Skippable in-stream ad
- SLA (Service Level Agreement)
- Smart Bidding
- Smart campaign
- SMART goal
- SMTP plugin
- Social listening
- Social media crisis
- Social proof
- Social selling
- Social Selling Index (SSI)
- Softaculous
- Sole proprietorship
- SOP
- Special ad category
- SPF
- Sponsored Products
- SSL certificate (https)
- Staging site
- Standard event
- STAR method
- Static homepage
- Sticky CTA bar
- Story Highlights
- Strategy brief
- Strategy case study
- Structured data (JSON-LD)
- Subdomain
- Support platform
- SWOT analysis
TTerms starting with T
- TACoS
- Tag
- Target audience
- Target CPA
- Target ROAS
- TCS (Tax Collected at Source)
- TDS (Tax Deducted at Source)
- Technical SEO
- Template (design)
- Template (website theme)
- Test reserve
- Test-and-learn loop
- Text-to-image
- Theme
- Thumbnail
- Title formula
- Title tag
- Tone
- Tone of voice
- Topic cluster
- Total compensation
- Total cost of ownership
- Tracking link
- Traditional marketing
- Training cutoff
- Transcreation
- Trigger (email and WhatsApp automation)
- Trigger (Google Tag Manager)
- Two-factor authentication (2FA)
UTerms starting with U
VTerms starting with V
WTerms starting with W
XTerms starting with X
YTerms starting with Y
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