Digital marketing glossary
Internal traffic filter: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Internal traffic filter: A GA4 setting that excludes visits from your own office or staff IP addresses so they do not inflate your data.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 9: Analytics & Measurement
- Class: Google Analytics 4 (GA4)
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