Google Analytics (GA4) & Measurement Course Online
Measure what matters with GA4, Tag Manager and Looker Studio, and make data-driven decisions. Taught one-on-one by an AI tutor in 5 classes of about an hour each, with notes, flashcards, a quiz and a graded practice task in every class.
- About 5 hours, self-paced
- Indian examples, budgets in ₹
- Module project included
Included in every plan
Module 9 unlocks with any plan, together with all other modules. Module 1 is a free trial, so you can try the AI tutor first.
- Monthly₹1,0001 month access
- 3 Months · best value₹2,5003 months access
One-time payments · no auto-debit · WhatsApp us
Learning outcomes
What you'll learn
- Explain how GA4's event-based model differs from the older Universal Analytics
- Describe the account, property and data stream structure and the four types of events
- Explain the role of Google Tag Manager and how it differs from GA4
- Describe containers, tags, triggers, variables and the data layer
- Distinguish GA4 standard Reports from Explore and choose the right one for a question
- Use free-form, funnel and path explorations to find where users drop off
- Explain what Looker Studio is and which free connectors it offers
- Choose suitable charts, controls and filters for different questions
- Define KPIs and supporting metrics from clear business goals
- Set a baseline and account for seasonality and special events
5 classes
Classes in this module
Class 9.1 · 1 hour
Google Analytics 4 (GA4)
Understand how GA4's event-based model works, set up properties, data streams and key events, and read core metrics like users, sessions and engagement rate for an Indian small business website.
Class 9.2 · 1 hour
Google Tag Manager
Learn how Google Tag Manager's containers, tags, triggers, variables and data layer work together, and set up common tracking such as WhatsApp clicks, phone clicks and form submissions without double counting.
Class 9.3 · 1 hour
Reading Reports
Learn to answer real business questions in GA4 using standard Reports and Explore, with sensible date ranges, comparisons, segments, attribution settings and Search Console data.
Class 9.4 · 1 hour
Looker Studio Dashboards
Learn to build a simple, free Looker Studio dashboard that combines GA4, Search Console, Google Ads and Google Sheets data into a clear one-glance view for a small business owner.
Class 9.5 · 1 hour
Data-Driven Decisions
Turn analytics into action by defining KPIs from goals, setting baselines, segmenting data, avoiding false conclusions and running a simple weekly test-and-learn routine.
Syllabus updated November 2026. Each class: AI tutor session, lesson notes, flashcards, an 8-question quiz and a practice task graded against a rubric.
Vocabulary
Key terms you'll master
- Event
- Any interaction GA4 records, such as a page view, scroll, click or form submission. GA4 builds all its reports from events.
- Property
- The container in GA4 that holds the data you report on for a website and/or app.
- Data stream
- A source of data flowing into a GA4 property, such as a website. Each web stream has a Measurement ID starting with 'G-'.
- Google Tag Manager (GTM)
- A free tool for adding and managing website tracking tags from one dashboard without editing site code for every change.
- Container
- The GTM box holding all tags, triggers and variables for one website, identified by an ID starting with 'GTM-'.
- Tag
- A piece of tracking code managed in GTM that sends data somewhere, such as a GA4 event tag.
- Reports
- GA4's ready-made standard reports, such as Acquisition and Engagement, used for quick routine checks.
- Explore
- GA4's workspace for custom analysis, including free-form, funnel and path explorations.
- Funnel exploration
- An exploration that shows how many users complete each step in a defined sequence and where they drop off.
- Looker Studio
- Google's free tool (formerly Data Studio) for building shareable dashboards and reports from many data sources.
- Connector
- A link between Looker Studio and a data source such as GA4, Search Console, Google Ads or Google Sheets.
- Dimension
- A field you group data by, such as date, channel, city or page.
- KPI (key performance indicator)
- A number that shows progress towards a specific business goal, such as admissions per month or cost per booking.
- Vanity metric
- A number that looks impressive, like likes or total page views, but does not directly show business results.
- Baseline
- Your normal level of performance before a change, used to judge whether results improved.
Who this module is for
- Marketers who run campaigns but are not sure which ones actually bring leads and sales.
- Owners and freelancers who want a simple dashboard and a weekly routine for reading their numbers.
- No prior experience is assumed: choose Beginner level and the tutor defines every term.
Answers before you start
Analytics & Measurement: frequently asked questions
What will I learn in the Analytics & Measurement module?
Measure what matters with GA4, Tag Manager and Looker Studio, and make data-driven decisions. It has 5 classes: Google Analytics 4 (GA4), Google Tag Manager, Reading Reports, Looker Studio Dashboards and Data-Driven Decisions.
How long does the Analytics & Measurement module take?
It is 5 classes of about one hour each, so roughly 5 hours in total, plus a module project. Each class combines a one-on-one AI tutor session, lesson notes, flashcards, an instant quiz and an AI-graded practice task, and you study at your own pace.
How much does the Analytics & Measurement module cost?
It is included in every plan, together with all other modules: ₹1,000 for one month or ₹2,500 for three months (one-time payments, no auto-debit). Module 1 is a free trial, so you can try the AI tutor before you pay.
What is a key event in GA4?
An event you mark as especially important to your business, such as a lead form submission. Google renamed GA4 'conversions' to key events; Google Ads still calls them conversions. This is covered in the class “Google Analytics 4 (GA4)”.
What are UTM parameters?
Tags added to a URL, such as utm_source, utm_medium and utm_campaign, that tell analytics tools exactly where a visit came from. This is covered in the class “Google Analytics 4 (GA4)”.