Advanced Growth Marketing Course Online

5 classes

Classes in this module

1. Class 10.1 · 1 hour

   Influencer Marketing

   Learn how to plan, find, vet, brief and measure influencer (creator) collaborations for an Indian brand, including creator tiers, barter vs paid deals, usage rights and clear ad disclosure under ASCI guidelines.

2. Class 10.2 · 1 hour

   Affiliate Marketing

   Understand how affiliate marketing works from both sides, as a brand running a programme and as a publisher earning commission, including commission models, cookies and attribution windows, networks, disclosure and fraud risks.

3. Class 10.3 · 1 hour

   E-commerce Marketing

   Learn how Indian brands sell online through marketplaces, quick commerce and their own D2C store, and how to optimise product pages, manage reviews, reduce COD returns (RTO), run shopping ads, grow repeat purchases and plan festive sales.

4. Class 10.4 · 1 hour

   Online Reputation Management

   Learn how to monitor what people say about a brand online, respond professionally to reviews, generate genuine reviews ethically, handle a social media crisis and shape what people see when they search the brand's name.

5. Class 10.5 · 1 hour

   Marketing Automation & AI Agents

   Learn the basics of CRM, lead scoring and automated workflows, how AI chatbots and AI agents can research, draft and report for marketers, and how to manage risks like hallucination, privacy and brand safety by keeping a human in the loop.

Syllabus updated November 2026. Each class: AI tutor session, lesson notes, flashcards, an 8-question quiz and a practice task graded against a rubric.

Vocabulary

Key terms you'll master

Influencer (creator) marketing

Partnering with people who have an engaged online audience so they present your brand to that audience in their own voice.

Nano and micro creators

Smaller creators (roughly 1,000 to 100,000 followers) with niche, often highly engaged audiences. Usually the most cost-effective starting point for small brands.

Engagement rate

A rough measure of how actively an audience responds, often (likes + comments) ÷ followers × 100. Comment quality matters as much as the number.

Affiliate marketing

A performance-based model where a brand pays partners a commission when their audience completes an agreed action such as a sale or lead.

Affiliate / publisher

The person or website that promotes a brand's products using tracking links or codes and earns commission on results.

Tracking link

A unique URL given to each affiliate so the system can record clicks and credit sales to the right partner.

Marketplace

A platform like Amazon, Flipkart or Meesho where many sellers list products and the platform brings traffic, in exchange for fees and commissions.

D2C (direct-to-consumer) store

A brand's own online store, for example on Shopify or WooCommerce, selling directly to customers without a marketplace in between.

ONDC

Open Network for Digital Commerce, a government-backed open network that aims to make sellers discoverable across many buyer apps.

Online reputation management (ORM)

Tracking, protecting and improving how a business is perceived online through monitoring, responding, fixing problems and highlighting genuine positives.

Brand mention

Any time a business, product or founder is named online, such as in a review, comment, post, video or article.

Social listening

Monitoring social media and the web for mentions and sentiment about a brand, competitors or topics, manually or with tools.

Marketing automation

Using software to perform repeatable marketing tasks, such as sending follow-ups or updating records, automatically based on rules.

CRM (customer relationship management)

A system that stores and tracks leads and customers, their interactions and their stage in the sales pipeline.

Lead scoring

Giving leads points based on their actions and details to estimate how likely they are to buy, so the team can prioritise follow-up.