Amazon & Flipkart Marketplace Selling Course Online
Sell on Amazon, Flipkart, Meesho and ONDC: accounts, listings, ads, reviews and operations. Taught one-on-one by an AI tutor in 5 classes of about an hour each, with notes, flashcards, a quiz and a graded practice task in every class.
- About 5 hours, self-paced
- Indian examples, budgets in ₹
- Module project included
Included in every plan
Module 15 unlocks with any plan, together with all other modules. Module 1 is a free trial, so you can try the AI tutor first.
- Monthly₹1,0001 month access
- 3 Months · best value₹2,5003 months access
One-time payments · no auto-debit · WhatsApp us
Learning outcomes
What you'll learn
- Describe the main Indian marketplaces and the buyers and categories each suits
- Explain how quick commerce and ONDC differ from classic marketplaces
- List the common documents and registrations needed to open a marketplace seller account
- Explain why GST, TCS and other tax questions should be confirmed with a CA
- Write a marketplace product title using the brand + product + key attributes formula
- Turn product features into benefit-led bullet points
- Describe the main marketplace ad types, including Sponsored Products, Sponsored Brands and Sponsored Display
- Explain when to use auto campaigns and when to use manual campaigns
- Explain ethical ways to get genuine reviews and why fake or incentivised reviews must be avoided
- Identify common account health and seller rating metrics
5 classes
Classes in this module
Class 15.1 · 1 hour
Marketplaces in India: Amazon, Flipkart, Meesho & ONDC
Understand the main online marketplaces and channels in India, from Amazon and Flipkart to Meesho, Myntra, Nykaa, quick commerce and ONDC, and decide when to sell on a marketplace versus your own D2C store.
Class 15.2 · 1 hour
Seller Account Setup, GST & Fees
Learn what you need to open a marketplace seller account in India, including GSTIN, PAN, bank details, brand registry and category approvals, and how to read common fee components and fulfilment models before setting prices.
Class 15.3 · 1 hour
Product Listings that Sell
Learn how to write marketplace titles, bullet points, descriptions and backend keywords, plan a strong image set, use A+ content, and apply honest pricing psychology, variations and size charts so your listings get found and chosen.
Class 15.4 · 1 hour
Marketplace Ads (Sponsored Products)
Learn how marketplace ads work on Amazon, Flipkart and Meesho, how to structure auto and manual campaigns, use match types and negative keywords, calculate ACoS, ROAS and TACoS, and plan ads for big sale events.
Class 15.5 · 1 hour
Reviews, Returns & Operations
Learn how to earn genuine reviews without breaking rules, protect seller ratings and account health, reduce returns and COD-related RTO, plan inventory, meet service SLAs, handle negative reviews and scale a marketplace business.
Syllabus updated November 2026. Each class: AI tutor session, lesson notes, flashcards, an 8-question quiz and a practice task graded against a rubric.
Vocabulary
Key terms you'll master
- Marketplace
- An online platform where many independent sellers list products and the platform brings buyers, handles payments and often supports delivery and returns.
- D2C (direct-to-consumer)
- Selling directly to customers through your own website or app instead of through a marketplace or retailer.
- Quick commerce
- Apps such as Blinkit, Zepto and Swiggy Instamart that deliver essentials quickly from nearby dark stores. Brands usually supply stock through a vendor onboarding process.
- GSTIN
- The Goods and Services Tax Identification Number. It is generally needed to sell most goods on Indian marketplaces; exceptions and schemes exist, so confirm with a CA.
- TCS (Tax Collected at Source)
- An amount e-commerce operators collect on sellers' sales and report to the tax authorities. Sellers can usually claim credit for it when filing GST returns.
- Brand registry
- A marketplace programme, such as Amazon Brand Registry, that gives trademark owners more control over their listings, access to enhanced content and tools to protect their brand.
- Listing
- A product's page on a marketplace, including title, images, bullet points, description, price, variations and reviews.
- Title formula
- A structure for product titles: Brand + Product type + Key attributes such as material, size, colour and quantity.
- Bullet points
- Short key-feature lines near the top of a listing. The best ones start with a benefit and back it with a feature or fact.
- Sponsored Products
- Amazon's pay-per-click ads that promote individual product listings in search results and on product pages.
- Auto campaign
- A campaign where the platform chooses which searches and products to show your ad for, based on your listing. Useful for discovering search terms.
- Manual campaign
- A campaign where you choose the keywords or products to target and set bids yourself, giving more control.
- Incentivised review
- A review given in exchange for a reward such as cashback, a discount or a free product. It violates marketplace policies and goes against consumer rules on genuine reviews.
- Amazon Vine
- An official Amazon programme where selected reviewers receive products to post honest reviews. Eligibility and costs change, so check current terms.
- Account health
- A marketplace dashboard showing seller performance on things like order defects, cancellations, late dispatch and policy compliance.
Who this module is for
- Manufacturers, traders and D2C brands planning to sell on Indian marketplaces.
- Marketers and freelancers who want to manage marketplace listings and ads for sellers.
- No prior experience is assumed: choose Beginner level and the tutor defines every term.
Answers before you start
Marketplace Selling: frequently asked questions
What will I learn in the Marketplace Selling module?
Sell on Amazon, Flipkart, Meesho and ONDC: accounts, listings, ads, reviews and operations. It has 5 classes: Marketplaces in India: Amazon, Flipkart, Meesho & ONDC, Seller Account Setup, GST & Fees, Product Listings that Sell, Marketplace Ads (Sponsored Products) and Reviews, Returns & Operations.
How long does the Marketplace Selling module take?
It is 5 classes of about one hour each, so roughly 5 hours in total, plus a module project. Each class combines a one-on-one AI tutor session, lesson notes, flashcards, an instant quiz and an AI-graded practice task, and you study at your own pace.
How much does the Marketplace Selling module cost?
It is included in every plan, together with all other modules: ₹1,000 for one month or ₹2,500 for three months (one-time payments, no auto-debit). Module 1 is a free trial, so you can try the AI tutor before you pay.
What is ACoS in marketplace ads?
Advertising Cost of Sales: ad spend divided by ad sales, times 100. Lower ACoS means each ₹ of ad sales costs less. This is covered in the class “Marketplace Ads (Sponsored Products)”.
What is ONDC?
The Open Network for Digital Commerce, a government-backed open network that connects buyer apps and seller apps through common standards so sellers are not tied to one platform. This is covered in the class “Marketplaces in India: Amazon, Flipkart, Meesho & ONDC”.