Graphic Design & Short Video Course Online
Create scroll-stopping social posts, ads, thumbnails and short videos with free tools like Canva and your phone. Taught one-on-one by an AI tutor in 5 classes of about an hour each, with notes, flashcards, a quiz and a graded practice task in every class.
- About 5 hours, self-paced
- Indian examples, budgets in ₹
- Module project included
Included in every plan
Module 13 unlocks with any plan, together with all other modules. Module 1 is a free trial, so you can try the AI tutor first.
- Monthly₹1,0001 month access
- 3 Months · best value₹2,5003 months access
One-time payments · no auto-debit · WhatsApp us
Learning outcomes
What you'll learn
- Explain the six core design principles and how each improves a marketing creative
- Choose a small, accessible colour palette with readable text contrast
- Navigate Canva's main areas: search, templates, elements, text and uploads
- Distinguish features usually available on the free plan from those on paid plans
- Choose the right aspect ratio (1:1, 4:5, 9:16, 16:9) for each placement
- Keep key content inside the safe zone for Reels and Stories
- Shoot vertical video with good light, a steady phone and clean audio
- Choose a suitable free editing app available in India
- Apply core YouTube thumbnail principles: face, emotion, 3-5 words, contrast and one focal point
- Pair titles and thumbnails to make an honest, clickable promise
5 classes
Classes in this module
Class 13.1 · 1 hour
Design Principles for Marketers
Learn the core design principles (hierarchy, contrast, alignment, proximity, repetition and white space), plus colour, typography and mobile-first thinking, so your marketing creatives are clear, readable and on-brand.
Class 13.2 · 1 hour
Canva Essentials
Get comfortable with Canva's workspace, templates, elements, uploads, collaboration and export formats, and learn which features are usually free and which are on paid plans, with free workarounds.
Class 13.3 · 1 hour
Designing Social Media Creatives & Ads
Learn how to design social posts and ad creatives that stop the scroll: the right aspect ratios, safe zones, hook-first layouts, readable text and CTAs, ad policy basics, carousel storytelling and simple creative testing.
Class 13.4 · 1 hour
Short Video Editing on Your Phone
Learn to shoot and edit short vertical marketing videos using only a phone: good light, stable framing and clean audio, then hooks, captions, B-roll, pacing and licensed music in free editors available in India.
Class 13.5 · 1 hour
Thumbnails, Brand Kits & Consistency
Design YouTube thumbnails that earn clicks honestly, pair them with titles without clickbait, and build a simple brand kit, templates and file system that keep every creative consistent.
Syllabus updated November 2026. Each class: AI tutor session, lesson notes, flashcards, an 8-question quiz and a practice task graded against a rubric.
Vocabulary
Key terms you'll master
- Visual hierarchy
- The order in which the eye reads elements in a design. The most important message should be the most prominent.
- Contrast
- The difference between elements, such as light versus dark or big versus small. It creates emphasis and makes text readable.
- Alignment
- Lining up elements along shared invisible lines so a design looks organised and easy to scan.
- Template
- A pre-designed layout in Canva that you edit with your own text, photos and colours.
- Elements
- Canva's library of shapes, icons, illustrations, frames, stickers and other graphics you can add to a design.
- Brand Kit
- A Canva feature for storing a brand's logos, colours and fonts in one place. A full brand kit is a paid-plan feature.
- Creative
- The visual and text people see in a post or ad, including the image or video, overlay text, headline and CTA.
- Aspect ratio
- The proportion of width to height of an image or video, such as 1:1 (square) or 9:16 (vertical full screen).
- Safe zone
- The central area of a vertical Reel or Story that is not covered by app elements like captions, profile names and buttons.
- Vertical video (9:16)
- Video shot in portrait orientation to fill a phone screen, the standard shape for Reels, Shorts and Stories.
- Hook
- The opening seconds of a video designed to make viewers keep watching, such as showing the result first or stating a clear benefit.
- B-roll
- Supporting footage, like product close-ups or hands at work, shown over or between the main shot to add interest.
- Thumbnail
- The preview image shown for a video before someone clicks. On YouTube it is landscape (16:9).
- Focal point
- The single main thing a viewer notices first in a design, such as a face or product.
- Clickbait
- A title or thumbnail that promises something the content does not deliver, which damages trust and can break platform policies.
Who this module is for
- Non-designers who make their own social posts, ad creatives or YouTube thumbnails.
- Small teams that want a simple brand kit so every creative looks consistent.
- No prior experience is assumed: choose Beginner level and the tutor defines every term.
Answers before you start
Graphic Design & Video: frequently asked questions
What will I learn in the Graphic Design & Video module?
Create scroll-stopping social posts, ads, thumbnails and short videos with free tools like Canva and your phone. It has 5 classes: Design Principles for Marketers, Canva Essentials, Designing Social Media Creatives & Ads, Short Video Editing on Your Phone and Thumbnails, Brand Kits & Consistency.
How long does the Graphic Design & Video module take?
It is 5 classes of about one hour each, so roughly 5 hours in total, plus a module project. Each class combines a one-on-one AI tutor session, lesson notes, flashcards, an instant quiz and an AI-graded practice task, and you study at your own pace.
How much does the Graphic Design & Video module cost?
It is included in every plan, together with all other modules: ₹1,000 for one month or ₹2,500 for three months (one-time payments, no auto-debit). Module 1 is a free trial, so you can try the AI tutor before you pay.
What is a safe zone in social media design?
The central area of a vertical Reel or Story that is not covered by app elements like captions, profile names and buttons. This is covered in the class “Designing Social Media Creatives & Ads”.
What is a brand kit?
A reference that defines a brand's logo usage, colours, fonts, photo style and tone of voice. This is covered in the class “Thumbnails, Brand Kits & Consistency”.