Social Media Marketing Course Online
Choose the right platforms and grow on Instagram, Facebook, LinkedIn and YouTube. Taught one-on-one by an AI tutor in 6 classes of about an hour each, with notes, flashcards, a quiz and a graded practice task in every class.
- About 6 hours, self-paced
- Indian examples, budgets in ₹
- Module project included
Included in every plan
Module 5 unlocks with any plan, together with all other modules. Module 1 is a free trial, so you can try the AI tutor first.
- Monthly₹1,0001 month access
- 3 Months · best value₹2,5003 months access
One-time payments · no auto-debit · WhatsApp us
Learning outcomes
What you'll learn
- Explain why audience, goal and capacity must all fit before choosing a platform
- Describe the typical strengths of Instagram, Facebook, YouTube, LinkedIn, WhatsApp and X in India
- Optimise an Instagram profile, bio, link and Story Highlights for a local business
- Choose the right format (Reels, carousels, Stories) for a given goal
- Identify the audiences and places where Facebook still works well in India
- Set up a Facebook Page that acts as a trust signal for a local business
- Explain the difference between a personal brand and a company page on LinkedIn
- Optimise a LinkedIn headline, About and Featured section
- Compare YouTube Shorts and long-form videos and choose the right one for a goal
- Write strong hooks for the first few seconds of a video
- Create content pillars and a realistic posting cadence
- Build a monthly, weekly and daily content calendar using batching and scheduling
6 classes
Classes in this module
Class 5.1 · 1 hour
Choosing the Right Platforms
Learn how to choose one or two social media platforms by matching your audience, your goal and your real capacity, and understand what each major platform does best in India.
Class 5.2 · 1 hour
Instagram Marketing
Learn how to set up an Instagram profile that converts, choose between Reels, carousels and Stories, use captions, hashtags and collaborations sensibly, and turn DMs into WhatsApp orders.
Class 5.3 · 1 hour
Facebook Marketing
Understand where Facebook still works in India and how to use Pages, Groups, Marketplace and Meta Business Suite with realistic expectations about organic reach.
Class 5.4 · 1 hour
LinkedIn Marketing
Learn how to use LinkedIn for B2B and personal branding, choose between personal profiles and company pages, use post formats, comments and newsletters, and practise ethical social selling.
Class 5.5 · 1 hour
YouTube & Short-Form Video
Learn when to use Shorts versus long-form YouTube videos, how to write hooks, keep viewers watching, craft titles and thumbnails, apply YouTube SEO basics, and produce good videos with just a phone.
Class 5.6 · 1 hour
Content Calendar & Community Management
Learn how to plan social media content with pillars, cadence, batching and scheduling, how to manage comments, DMs, complaints, crises and user-generated content, and which metrics to track.
Syllabus updated November 2026. Each class: AI tutor session, lesson notes, flashcards, an 8-question quiz and a practice task graded against a rubric.
Vocabulary
Key terms you'll master
- Audience fit
- How well a platform's users match your customer persona in age, location, language and interests.
- Goal fit
- How well a platform supports what you want social media to achieve, such as awareness, enquiries, sales or hiring.
- Capacity fit
- Whether you realistically have the time, skills and budget to create the content a platform needs every week.
- Professional account
- An Instagram Business or Creator account that unlocks Insights, contact buttons and other business features.
- Bio
- The short text under your profile name that explains who you are, what you offer and what to do next.
- Story Highlights
- Collections of past Stories pinned to your profile, often used for menus, prices, reviews and FAQs.
- Facebook Page
- A business's official public presence on Facebook, showing details like address, hours, contact buttons and posts.
- Facebook Group
- A community of people who join around a shared interest or location, such as a city food group or apartment society.
- Facebook Marketplace
- A section of Facebook for buying and selling items locally, usually searched by item and distance.
- Personal brand
- The reputation an individual builds for their expertise and values, shown through their profile, posts and interactions.
- Company page
- An organisation's official LinkedIn presence, used for credibility, company updates, hiring and ads.
- Headline
- The short line under your name on LinkedIn; it works best when it says who you help and how.
- YouTube Shorts
- Short vertical videos on YouTube, mainly used for discovery and quick, snackable content.
- Long-form video
- A longer, usually horizontal YouTube video used for tutorials, reviews and in-depth content that builds trust.
- Hook
- What you show or say in the first few seconds of a video to make viewers keep watching.
- Content calendar
- A plan of what you will post, on which platform, in which format and on what date.
- Content pillars
- Three to five recurring themes that your social media content is built around.
- Cadence
- How often you post on each platform; consistency matters more than volume.
Who this module is for
- Anyone managing Instagram, Facebook, LinkedIn or YouTube for a brand, a client or themselves.
- Small businesses that want followers to turn into WhatsApp enquiries and orders, not just likes.
- No prior experience is assumed: choose Beginner level and the tutor defines every term.
Answers before you start
Social Media Marketing: frequently asked questions
What will I learn in the Social Media Marketing module?
Choose the right platforms and grow on Instagram, Facebook, LinkedIn and YouTube. It has 6 classes: Choosing the Right Platforms, Instagram Marketing, Facebook Marketing, LinkedIn Marketing, YouTube & Short-Form Video and Content Calendar & Community Management.
How long does the Social Media Marketing module take?
It is 6 classes of about one hour each, so roughly 6 hours in total, plus a module project. Each class combines a one-on-one AI tutor session, lesson notes, flashcards, an instant quiz and an AI-graded practice task, and you study at your own pace.
How much does the Social Media Marketing module cost?
It is included in every plan, together with all other modules: ₹1,000 for one month or ₹2,500 for three months (one-time payments, no auto-debit). Module 1 is a free trial, so you can try the AI tutor before you pay.
What are Instagram Reels?
Short vertical videos on Instagram, mainly used to reach people who do not follow you yet. This is covered in the class “Instagram Marketing”.
What is organic reach on social media?
The number of people who see your content without you paying for ads. This is covered in the class “Choosing the Right Platforms”.