Digital Marketing Foundations Course Online
Understand what digital marketing is, how customers move through the funnel, who your audience is, which channels exist and how to set measurable goals. Taught one-on-one by an AI tutor in 5 classes of about an hour each, with notes, flashcards, a quiz and a graded practice task in every class.
- About 5 hours, self-paced
- Indian examples, budgets in ₹
- Module project included
This module is free
Create a free account and study all 5 classes of Module 1 with your AI tutor. Upgrade any time to unlock the other modules.
- Monthly₹1,0001 month access
- 3 Months · best value₹2,5003 months access
One-time payments · no auto-debit · WhatsApp us
Learning outcomes
What you'll learn
- Define digital marketing and explain the core idea of marketing in simple terms
- Compare digital and traditional marketing on reach, cost, targeting, measurability and speed
- Explain the four stages of the marketing funnel and why the funnel narrows
- Describe what a customer thinks and needs at each stage
- Explain the difference between a target audience and a customer persona
- Describe demographic, geographic, psychographic and behavioural information
- Describe what each major digital channel does and its strengths and limits
- Distinguish organic channels from paid channels and explain their timelines
- Explain each part of the SMART framework with examples
- Rewrite vague marketing goals as SMART goals
5 classes
Classes in this module
Class 1.1 · 1 hour
What is Digital Marketing? Digital vs Traditional
Understand what digital marketing is, how it differs from traditional marketing, and why most Indian businesses in 2026, from chai stalls to D2C brands, use a mix of both.
Class 1.2 · 1 hour
The Marketing Funnel: Awareness → Consideration → Conversion → Loyalty
Learn the four-stage marketing funnel, what customers think and need at each stage, and which channels, tactics and metrics fit each stage for an Indian business.
Class 1.3 · 1 hour
Customer Personas & Target Audience Research
Learn how to define a target audience, research real customers using free and low-cost methods, and turn that research into a clear, useful customer persona.
Class 1.4 · 1 hour
Channels Overview: SEO, Social, Ads, Email, Content & Influencers
Get a clear map of the main digital marketing channels in 2026, including SEO and AI search, social media, paid ads, email and WhatsApp, content and influencers, and learn how to choose the right mix for a business and budget.
Class 1.5 · 1 hour
Setting Goals: SMART Goals & KPIs
Learn to turn vague wishes like 'get more customers' into SMART marketing goals, choose the right KPIs for each goal and funnel stage, and avoid vanity metrics.
Syllabus updated November 2026. Each class: AI tutor session, lesson notes, flashcards, an 8-question quiz and a practice task graded against a rubric.
Vocabulary
Key terms you'll master
- Marketing
- The work of getting the right people to know about, want, buy and keep buying what you offer. It covers understanding customers, messaging, channels and retention, not just ads.
- Digital marketing
- Marketing that uses the internet and digital devices, such as search, social media, WhatsApp, email, online ads and websites, to reach and serve customers.
- Traditional marketing
- Marketing through offline channels such as newspapers, TV, radio, hoardings, pamphlets, events and word of mouth.
- Marketing funnel
- A model of the customer journey from first hearing about a business to becoming a loyal customer. Many people enter at the top and fewer reach each next stage.
- Awareness stage
- The stage where people first notice a business or product. The aim is visibility among the right audience.
- Consideration stage
- The stage where people compare options and look for proof, details and trust before deciding.
- Target audience
- A broad group of people a business wants to reach, described by shared traits such as age, location and interests.
- Customer persona
- A semi-fictional profile of one typical customer, built from real research, including goals, pain points, habits and how they decide.
- Demographics
- Measurable facts about people such as age, gender, income, education, occupation and family situation.
- SEO (Search Engine Optimisation)
- Improving a website and online presence so it appears in unpaid (organic) search results for relevant searches.
- Local SEO
- Optimising for location-based searches like 'near me', mainly through a complete Google Business Profile, reviews and consistent business details.
- E-E-A-T
- Experience, Expertise, Authoritativeness and Trustworthiness: ideas from Google's quality guidelines for judging whether content is reliable. Trust is treated as the most important.
- SMART goal
- A goal that is Specific, Measurable, Achievable, Relevant and Time-bound.
- KPI (Key Performance Indicator)
- One of the few most important numbers that show whether you are reaching a specific goal.
- Metric
- Any number you can measure, such as likes, clicks or page views. All KPIs are metrics, but not all metrics are KPIs.
Who this module is for
- Complete beginners who want to understand what digital marketing actually is before spending on tools or ads.
- Small business owners, students and career-switchers who want a clear map of channels and goals in plain English.
- No prior experience is assumed: choose Beginner level and the tutor defines every term.
Answers before you start
Digital Marketing Foundations: frequently asked questions
What will I learn in the Digital Marketing Foundations module?
Understand what digital marketing is, how customers move through the funnel, who your audience is, which channels exist and how to set measurable goals. It has 5 classes: What is Digital Marketing? Digital vs Traditional, The Marketing Funnel: Awareness → Consideration → Conversion → Loyalty, Customer Personas & Target Audience Research, Channels Overview: SEO, Social, Ads, Email, Content & Influencers and Setting Goals: SMART Goals & KPIs.
How long does the Digital Marketing Foundations module take?
It is 5 classes of about one hour each, so roughly 5 hours in total, plus a module project. Each class combines a one-on-one AI tutor session, lesson notes, flashcards, an instant quiz and an AI-graded practice task, and you study at your own pace.
Is the Digital Marketing Foundations module free?
Yes. Module 1 is the free trial: create an account and study all 5 classes without paying. The other modules unlock with a plan at ₹1,000 for one month or ₹2,500 for three months (one-time payments, no auto-debit).
What is a marketing funnel?
A model of the customer journey from first hearing about a business to becoming a loyal customer. Many people enter at the top and fewer reach each next stage. This is covered in the class “The Marketing Funnel: Awareness → Consideration → Conversion → Loyalty”.
What is a SMART goal?
A goal that is Specific, Measurable, Achievable, Relevant and Time-bound. This is covered in the class “Setting Goals: SMART Goals & KPIs”.