Website & Landing Page Course Online
Build fast, mobile-first websites and landing pages that convert visitors into leads and customers. Taught one-on-one by an AI tutor in 5 classes of about an hour each, with notes, flashcards, a quiz and a graded practice task in every class.
- About 5 hours, self-paced
- Indian examples, budgets in ₹
- Module project included
Included in every plan
Module 2 unlocks with any plan, together with all other modules. Module 1 is a free trial, so you can try the AI tutor first.
- Monthly₹1,0001 month access
- 3 Months · best value₹2,5003 months access
One-time payments · no auto-debit · WhatsApp us
Learning outcomes
What you'll learn
- Explain in simple terms how a browser finds and loads a website
- Distinguish between a domain name, DNS, hosting and an SSL certificate
- Explain what a no-code website builder is and how it differs from custom coding
- Compare WordPress, Wix, Shopify, Webflow, Google Sites and app-based Indian store builders
- Explain how a landing page differs from a website home page
- Describe the purpose of each core landing page section
- Explain what UX means and why it affects marketing results
- Describe why mobile-first design matters for Indian audiences
- Calculate conversion rate, cost per conversion and revenue impact from simple data
- Explain why improving conversion rate can be cheaper than buying more traffic
5 classes
Classes in this module
Class 2.1 · 1 hour
Website Basics: Domains, Hosting & How Websites Work
Understand what actually happens when someone opens a website, what domains, DNS, hosting and SSL are, roughly what they cost in India, and how to plan a simple, trustworthy website for a small business.
Class 2.2 · 1 hour
No-Code Website Builders
Compare popular no-code ways to build a website, including WordPress, Wix, Shopify, Webflow, Google Sites and Indian app-based store builders, on cost, ease, SEO control and ownership, and learn which to choose for which kind of business.
Class 2.3 · 1 hour
Landing Page Structure
Learn what a landing page is, why it should have one goal, and how to structure it section by section, from hero and value proposition to social proof, offer, FAQ, trust elements and a clear call to action that matches your ads.
Class 2.4 · 1 hour
UX & Mobile-First Design
Learn the basics of user experience (UX) and why Indian websites must be designed for phones first, including readable layouts, thumb-friendly buttons, fast loading and the three Core Web Vitals: LCP, INP and CLS.
Class 2.5 · 1 hour
Conversion Rate Optimisation (CRO) Basics
Learn how to calculate conversion rate and cost per conversion in ₹, why small improvements matter, how to find friction, write test hypotheses, run simple A/B tests and design forms that people actually complete.
Syllabus updated November 2026. Each class: AI tutor session, lesson notes, flashcards, an 8-question quiz and a practice task graded against a rubric.
Vocabulary
Key terms you'll master
- Domain name
- The human-friendly address of a website, such as brewandbun.in. It is registered for a period and must be renewed.
- Domain registrar
- A company accredited to register domain names for you. You manage renewals and DNS settings in its dashboard.
- DNS (Domain Name System)
- The internet's phone book that converts a domain name into the IP address of the server hosting the website.
- No-code website builder
- A tool that lets you build a website using templates and drag-and-drop blocks without writing code.
- Template (theme)
- A ready-made design for a website that you customise with your own content, colours and images.
- Plugin or app
- An add-on that gives a website extra features, such as forms, SEO settings or payments. Too many can slow the site.
- Landing page
- A single web page designed for one specific conversion goal, usually reached from an ad, email or social post.
- Hero section
- The first part of a page seen without scrolling, containing the headline, subheadline, main CTA and a key image.
- Above the fold
- The part of a web page visible on screen before the visitor scrolls. On phones this area is small.
- User experience (UX)
- How easy, quick and pleasant it is for a person to use a website or app and complete what they came to do.
- Mobile-first design
- Designing a website for small phone screens first, then adapting it for larger screens.
- Core Web Vitals
- Three Google metrics that measure real-world page experience: loading (LCP), responsiveness (INP) and visual stability (CLS).
- Conversion rate optimisation (CRO)
- The process of increasing the percentage of visitors who complete a desired action, using evidence and testing.
- Conversion rate
- Conversions divided by visitors, multiplied by 100. For example, 30 bookings from 1,000 visitors is 3%.
- Cost per conversion
- Ad spend divided by the number of conversions. For leads it is often called cost per lead (CPL).
Who this module is for
- Marketers and owners who need a website or landing page that turns ad clicks and searches into enquiries.
- Freelancers who want to plan, brief or build simple business sites without writing code.
- No prior experience is assumed: choose Beginner level and the tutor defines every term.
Answers before you start
Website & Landing Pages: frequently asked questions
What will I learn in the Website & Landing Pages module?
Build fast, mobile-first websites and landing pages that convert visitors into leads and customers. It has 5 classes: Website Basics: Domains, Hosting & How Websites Work, No-Code Website Builders, Landing Page Structure, UX & Mobile-First Design and Conversion Rate Optimisation (CRO) Basics.
How long does the Website & Landing Pages module take?
It is 5 classes of about one hour each, so roughly 5 hours in total, plus a module project. Each class combines a one-on-one AI tutor session, lesson notes, flashcards, an instant quiz and an AI-graded practice task, and you study at your own pace.
How much does the Website & Landing Pages module cost?
It is included in every plan, together with all other modules: ₹1,000 for one month or ₹2,500 for three months (one-time payments, no auto-debit). Module 1 is a free trial, so you can try the AI tutor before you pay.
What is a landing page?
A single web page designed for one specific conversion goal, usually reached from an ad, email or social post. This is covered in the class “Landing Page Structure”.
What are Core Web Vitals?
Three Google metrics that measure real-world page experience: loading (LCP), responsiveness (INP) and visual stability (CLS). This is covered in the class “UX & Mobile-First Design”.