SEO Course Online, Including AI Search
Get found on Google and in AI answers with keyword research, on-page, technical, off-page and local SEO. Taught one-on-one by an AI tutor in 7 classes of about an hour each, with notes, flashcards, a quiz and a graded practice task in every class.
- About 7 hours, self-paced
- Indian examples, budgets in ₹
- Module project included
Included in every plan
Module 3 unlocks with any plan, together with all other modules. Module 1 is a free trial, so you can try the AI tutor first.
- Monthly₹1,0001 month access
- 3 Months · best value₹2,5003 months access
One-time payments · no auto-debit · WhatsApp us
Learning outcomes
What you'll learn
- Explain the three stages of Google Search: crawling, indexing and serving/ranking
- Distinguish what robots.txt does (controls crawling) from what a noindex tag does (controls indexing)
- Identify the four main types of search intent and match each to a suitable page type
- Expand a short list of seed keywords into a fuller list using free tools such as Google autocomplete, People Also Ask, Keyword Planner and Search Console
- Write clear, accurate title tags and meta descriptions for a page's main topic
- Structure a page with one H1 and logical H2/H3 headings that match search intent
- Explain why crawlability and indexability are the foundation of all other SEO work
- Apply robots.txt, noindex, canonical tags and redirects correctly in common situations
- Explain what backlinks are and why Google treats relevant links from trusted sites as a signal
- Distinguish high-quality links from low-quality or manipulative ones
- Explain how Google ranks local results using relevance, distance and prominence
- Set up and optimise a Google Business Profile with the right categories, details, photos and posts
- Explain how AI Overviews, AI Mode and AI assistants generate answers and cite sources
- Define GEO and AEO in practical terms and explain how they build on SEO fundamentals
7 classes
Classes in this module
Class 3.1 · 1 hour
How Google Works: Crawling, Indexing & Ranking
Understand the three stages Google uses to turn the web into search results (crawling, indexing and serving/ranking) and how tools like Search Console, sitemaps, robots.txt and noindex let you influence each stage.
Class 3.2 · 1 hour
Keyword Research
Learn how to find the words and questions your customers actually search for, judge each keyword by intent, volume and difficulty, and map the right keywords to the right pages using free tools.
Class 3.3 · 1 hour
On-Page SEO
Learn how to optimise individual pages so both people and Google understand them: title tags, meta descriptions, headings, URLs, helpful content, internal links, images and basic structured data.
Class 3.4 · 1 hour
Technical SEO
Learn the technical foundations that let Google crawl, render and index your site properly and give visitors a fast, secure, mobile-friendly experience: site structure, sitemaps, robots rules, canonicals, redirects, HTTPS, mobile-first indexing and Core Web Vitals.
Class 3.5 · 1 hour
Off-Page SEO & Backlinks
Understand how links and mentions from other websites build your site's authority, why quality beats quantity, and how to earn links through digital PR, local citations and genuine guest content without breaking Google's link spam policies.
Class 3.6 · 1 hour
Local SEO & Google Business Profile
Learn how local businesses get found in Google Maps and the local pack: setting up and optimising a Google Business Profile, choosing categories, keeping NAP details consistent, earning and responding to reviews, and following Google's guidelines.
Class 3.7 · 1 hour
SEO in the AI Era: AI Overviews, GEO & AEO
Understand how Google AI Overviews, AI Mode and assistants like ChatGPT, Gemini, Perplexity and Claude find and cite sources, and learn practical GEO and AEO techniques that build on, rather than replace, solid SEO fundamentals.
Syllabus updated November 2026. Each class: AI tutor session, lesson notes, flashcards, an 8-question quiz and a practice task graded against a rubric.
Vocabulary
Key terms you'll master
- Crawling
- The process where Google's automated programs (like Googlebot) fetch web pages, mainly by following links and reading sitemaps.
- Indexing
- Google analysing a crawled page and deciding whether to store it in its index so it can appear in search results.
- Serving / ranking
- Choosing and ordering the most relevant, helpful indexed pages to show for a specific search.
- Keyword
- The words or question a person types or speaks into a search engine.
- Search intent
- The goal behind a search: informational, navigational, commercial investigation or transactional.
- Seed keyword
- A short, basic term describing your product or service, used as the starting point for finding more keywords.
- On-page SEO
- Optimising the content and code of individual pages so people and search engines can understand them and find them useful.
- Title tag
- The HTML title of a page, often shown as the clickable headline in search results. It should be unique and accurately describe the page.
- Meta description
- A short page summary that Google may show as the snippet in results. It influences clicks but is not a direct ranking factor.
- Technical SEO
- Work that ensures search engines can crawl, render and index a site, and that it is fast, secure and mobile-friendly.
- Canonical tag
- A rel="canonical" link that tells Google which URL is the preferred version among duplicate or very similar pages. It is a strong hint, not a command.
- 301 redirect
- A permanent redirect that sends users and search engines from an old URL to a new one.
- Off-page SEO
- Activities outside your own website that build its reputation and authority, such as backlinks, mentions, citations and reviews.
- Backlink
- A link from another website to your website.
- Anchor text
- The clickable words of a link; natural, varied anchor text is healthier than repeated exact keywords.
- Local SEO
- Improving a business's visibility in location-based searches, Google Maps and the local pack.
- Local pack
- The map and short list of local businesses Google shows for searches with local intent.
- Google Business Profile (GBP)
- Google's free business listing that appears in Maps and local results, with details like category, hours, photos and reviews.
- AI Overview
- An AI-generated summary shown at the top of some Google results, with links to the sources it used.
- AI Mode
- Google's conversational AI search experience for longer or multi-step questions, built on Google's search systems.
- AEO (Answer Engine Optimisation)
- Structuring content so it can be used as a clear, direct answer to a question by search engines and AI assistants.
Who this module is for
- Beginners who want to get a business found on Google, Google Maps and in AI answers without paying for every click.
- Content writers, web developers and marketers who want a structured, up-to-date view of SEO in the AI era.
- No prior experience is assumed: choose Beginner level and the tutor defines every term.
Answers before you start
Search Engine Optimisation (SEO): frequently asked questions
What will I learn in the Search Engine Optimisation (SEO) module?
Get found on Google and in AI answers with keyword research, on-page, technical, off-page and local SEO. It has 7 classes: How Google Works: Crawling, Indexing & Ranking, Keyword Research, On-Page SEO, Technical SEO, Off-Page SEO & Backlinks, Local SEO & Google Business Profile and SEO in the AI Era: AI Overviews, GEO & AEO.
How long does the Search Engine Optimisation (SEO) module take?
It is 7 classes of about one hour each, so roughly 7 hours in total, plus a module project. Each class combines a one-on-one AI tutor session, lesson notes, flashcards, an instant quiz and an AI-graded practice task, and you study at your own pace.
How much does the Search Engine Optimisation (SEO) module cost?
It is included in every plan, together with all other modules: ₹1,000 for one month or ₹2,500 for three months (one-time payments, no auto-debit). Module 1 is a free trial, so you can try the AI tutor before you pay.
What is GEO (Generative Engine Optimisation)?
Improving the chance that AI-generated answers mention, recommend or cite your brand and pages. This is covered in the class “SEO in the AI Era: AI Overviews, GEO & AEO”.
What is a Google Business Profile?
Google's free business listing that appears in Maps and local results, with details like category, hours, photos and reviews. This is covered in the class “Local SEO & Google Business Profile”.