Content Writing & Copywriting Course Online
Plan content, write blogs and persuasive copy, and build a brand voice — with AI as your assistant. Taught one-on-one by an AI tutor in 5 classes of about an hour each, with notes, flashcards, a quiz and a graded practice task in every class.
- About 5 hours, self-paced
- Indian examples, budgets in ₹
- Module project included
Included in every plan
Module 4 unlocks with any plan, together with all other modules. Module 1 is a free trial, so you can try the AI tutor first.
- Monthly₹1,0001 month access
- 3 Months · best value₹2,5003 months access
One-time payments · no auto-debit · WhatsApp us
Learning outcomes
What you'll learn
- Connect a content plan to a specific business goal and audience
- Choose 3-5 content pillars and organise topics into clusters
- Identify the search intent behind a query and plan a blog outline to match it
- Explain helpful, people-first content and the four parts of E-E-A-T
- Distinguish between features and benefits and convert one into the other
- Write copy using the AIDA formula
- Structure a marketing story using character, problem, struggle, guide, change and CTA
- Rewrite a brand-as-hero message so the customer is the hero
- Identify content tasks where AI assistants help and where they are risky
- Write structured prompts using role, context, task, format and constraints
5 classes
Classes in this module
Class 4.1 · 1 hour
Content Strategy
Learn how to build a simple content strategy that links content to business goals, using a clear audience, 3-5 content pillars, topic clusters, suitable formats, funnel mapping, distribution, repurposing and measurement.
Class 4.2 · 1 hour
Blog Writing
Learn to plan and write blog posts that match search intent, follow Google's people-first guidance, show real experience and E-E-A-T, read easily on mobile, use internal links and stay up to date.
Class 4.3 · 1 hour
Copywriting Formulas: AIDA, PAS & FAB
Learn three classic copywriting formulas, AIDA, PAS and FAB, through full Indian examples, and learn to turn features into benefits and write clear headlines and CTAs.
Class 4.4 · 1 hour
Storytelling & Brand Voice
Learn a simple story structure that makes the customer the hero, how to define a consistent brand voice and adapt tone, and how to use Hinglish and regional languages thoughtfully for Indian audiences.
Class 4.5 · 1 hour
AI Tools for Content
Learn how to use AI assistants such as Claude, ChatGPT and Gemini responsibly for research, outlines, drafts and repurposing, with good prompting, human fact-checking and voice editing, and an understanding of Google's position, disclosure, copyright and privacy.
Syllabus updated November 2026. Each class: AI tutor session, lesson notes, flashcards, an 8-question quiz and a practice task graded against a rubric.
Vocabulary
Key terms you'll master
- Content strategy
- A plan for what content you will create, for whom, why, where it will be published and how success will be measured.
- Content pillar
- One of 3-5 broad themes a brand repeatedly creates content about. Pillars keep content focused and recognisable.
- Topic cluster
- A group of related content pieces around one main theme, usually a detailed pillar page linked to several smaller articles on specific questions.
- Search intent
- The reason behind a search, such as wanting to learn, compare, buy or reach a specific site. A post should match the intent of the query it targets.
- Blog outline
- The planned structure of a post, including title, main question, quick answer, section headings, examples, internal links and CTA, written before drafting.
- People-first content
- Content created mainly to help a real audience achieve a goal, rather than mainly to attract search engine traffic.
- Copywriting
- Writing words designed to persuade a reader to take a specific action, such as clicking, booking or buying.
- Feature
- A fact about what a product or service is or has, such as 'AC classrooms' or 'stainless-steel body'.
- Benefit
- What the customer gains from a feature in their life, such as comfort, saved time or saved money.
- Brand storytelling
- Using a story with a character, problem and change to communicate what a brand offers, so the message is memorable and relatable.
- Customer as hero
- A storytelling approach where the customer is the main character and the brand is the guide that helps them succeed.
- Guide
- The brand's role in a customer-as-hero story, showing empathy for the problem and competence to solve it, then offering a plan.
- AI assistant
- A tool such as Claude, ChatGPT or Gemini that generates and edits text in response to instructions, useful for drafts, outlines and repurposing.
- Prompt
- The instruction given to an AI tool. Clear prompts with context, task, format and constraints produce better drafts.
- Hallucination
- When an AI tool confidently produces information that is false or made up, such as fake statistics or wrong dates.
Who this module is for
- Aspiring content writers and copywriters who want proven structures for blogs, ads and landing pages.
- Business owners who write their own posts and want words that sell without sounding pushy.
- No prior experience is assumed: choose Beginner level and the tutor defines every term.
Answers before you start
Content & Copywriting: frequently asked questions
What will I learn in the Content & Copywriting module?
Plan content, write blogs and persuasive copy, and build a brand voice — with AI as your assistant. It has 5 classes: Content Strategy, Blog Writing, Copywriting Formulas: AIDA, PAS & FAB, Storytelling & Brand Voice and AI Tools for Content.
How long does the Content & Copywriting module take?
It is 5 classes of about one hour each, so roughly 5 hours in total, plus a module project. Each class combines a one-on-one AI tutor session, lesson notes, flashcards, an instant quiz and an AI-graded practice task, and you study at your own pace.
How much does the Content & Copywriting module cost?
It is included in every plan, together with all other modules: ₹1,000 for one month or ₹2,500 for three months (one-time payments, no auto-debit). Module 1 is a free trial, so you can try the AI tutor before you pay.
What is the AIDA copywriting formula?
A copywriting formula: Attention, Interest, Desire, Action. It moves a reader from noticing to acting. This is covered in the class “Copywriting Formulas: AIDA, PAS & FAB”.
What is a content pillar?
One of 3-5 broad themes a brand repeatedly creates content about. Pillars keep content focused and recognisable. This is covered in the class “Content Strategy”.