AI for Marketers Course Online
Use generative AI tools safely and effectively for research, content, images, video and everyday marketing workflows. Taught one-on-one by an AI tutor in 5 classes of about an hour each, with notes, flashcards, a quiz and a graded practice task in every class.
- About 5 hours, self-paced
- Indian examples, budgets in ₹
- Module project included
Included in every plan
Module 12 unlocks with any plan, together with all other modules. Module 1 is a free trial, so you can try the AI tutor first.
- Monthly₹1,0001 month access
- 3 Months · best value₹2,5003 months access
One-time payments · no auto-debit · WhatsApp us
Learning outcomes
What you'll learn
- Explain in simple terms how a large language model generates text
- Name popular AI assistants and describe how marketers use them
- Write prompts using role, task, context, audience, format, constraints and examples
- Improve AI output through iteration and self-critique
- Describe what text-to-image, AI image editing, AI video and AI voice tools can do
- Write a detailed image prompt covering subject, setting, style, lighting and format
- Use AI to summarise reviews, surveys and competitor pages into actionable themes
- Cluster keywords by intent and draft an SEO content brief with AI
- Design an AI-assisted workflow from research to measurement with clear human checkpoints
- Explain how automation tools such as Zapier, Make and n8n can include AI steps
5 classes
Classes in this module
Class 12.1 · 1 hour
How Generative AI Works (for Marketers)
Understand in plain language what large language models do, which AI assistants marketers use, what AI is good and bad at, and why every AI output needs human review before it reaches customers.
Class 12.2 · 1 hour
Prompt Engineering for Marketing
Learn a simple 7-part framework for writing marketing prompts, how to iterate, ask for variations and apply brand voice, and build reusable templates for ads, captions, blogs, personas, keywords and email.
Class 12.3 · 1 hour
AI for Images, Video & Voice
Explore how marketers use AI for images, short videos, avatars, voiceovers and Indian-language dubbing, and learn the copyright, likeness, consent and labelling rules that keep AI creative honest.
Class 12.4 · 1 hour
AI for Research, SEO & Analytics
Use AI to speed up audience research, competitor summaries, keyword clustering, content briefs, review analysis and data interpretation, while verifying every number and following Google's people-first guidance.
Class 12.5 · 1 hour
AI Workflows, Ethics & Your AI Toolkit
Design a repeatable AI-assisted marketing workflow with human checkpoints, understand where automation tools and AI agents fit, protect privacy in line with India's DPDP Act, disclose AI use honestly and build your personal AI toolkit.
Syllabus updated November 2026. Each class: AI tutor session, lesson notes, flashcards, an 8-question quiz and a practice task graded against a rubric.
Vocabulary
Key terms you'll master
- Generative AI
- AI tools that create new content such as text, images, audio or video in response to a request.
- Large language model (LLM)
- The type of AI model behind chat assistants. It learns patterns from huge amounts of text and generates responses by predicting likely next pieces of text.
- Prompt
- The instruction or question you type into an AI tool. Clearer prompts with more context usually give better results.
- Prompt engineering
- The skill of writing clear, detailed instructions for an AI tool so that it produces useful, accurate output.
- Role (in a prompt)
- The persona you ask the AI to adopt, such as 'experienced Instagram copywriter', which shapes tone and expertise.
- Context
- Background facts you give the AI about the business, offer, goal and situation so its output is specific rather than generic.
- Text-to-image
- AI that creates a new image from a written description (prompt).
- AI image editing
- Using AI to change an existing image, such as removing a background, extending the frame or replacing an object.
- AI avatar
- A digital presenter generated by AI that can speak a script on video.
- Keyword clustering
- Grouping similar search phrases by topic and intent so that one page targets one group instead of many near-duplicate pages.
- Content brief
- A plan for a page that lists the target keyword, reader, intent, headings, questions to answer and where to add first-hand experience.
- CSV file
- A simple spreadsheet file format (comma-separated values) that most ad, analytics and e-commerce tools can export.
- AI-assisted workflow
- A repeatable process (research, draft, human edit, publish, measure) where AI speeds up some steps and humans own editing and approval.
- Human checkpoint
- A step in a workflow where a person must review and approve AI output before it moves forward.
- Automation tool
- Software such as Zapier, Make or n8n that connects apps so an event automatically triggers actions, sometimes including an AI step.
Who this module is for
- Marketers who use ChatGPT, Gemini or Claude occasionally and want reliable, repeatable results.
- Teams that need clear rules on fact-checking, privacy, copyright and disclosure when using AI.
- No prior experience is assumed: choose Beginner level and the tutor defines every term.
Answers before you start
AI for Marketers: frequently asked questions
What will I learn in the AI for Marketers module?
Use generative AI tools safely and effectively for research, content, images, video and everyday marketing workflows. It has 5 classes: How Generative AI Works (for Marketers), Prompt Engineering for Marketing, AI for Images, Video & Voice, AI for Research, SEO & Analytics and AI Workflows, Ethics & Your AI Toolkit.
How long does the AI for Marketers module take?
It is 5 classes of about one hour each, so roughly 5 hours in total, plus a module project. Each class combines a one-on-one AI tutor session, lesson notes, flashcards, an instant quiz and an AI-graded practice task, and you study at your own pace.
How much does the AI for Marketers module cost?
It is included in every plan, together with all other modules: ₹1,000 for one month or ₹2,500 for three months (one-time payments, no auto-debit). Module 1 is a free trial, so you can try the AI tutor before you pay.
What is an AI hallucination?
When an AI tool states something false or invented, such as a fake statistic or quote, as if it were true. This is covered in the class “How Generative AI Works (for Marketers)”.
What is prompt engineering?
The skill of writing clear, detailed instructions for an AI tool so that it produces useful, accurate output. This is covered in the class “Prompt Engineering for Marketing”.