Digital Marketing Capstone Project
Plan and deliver a complete digital marketing strategy for a real business. Taught one-on-one by an AI tutor in 2 classes of about an hour each, with notes, flashcards, a quiz and a graded practice task in every class.
- About 2 hours, self-paced
- Indian examples, budgets in ₹
- Module project included
Included in every plan
Module 16 unlocks with any plan, together with all other modules. Module 1 is a free trial, so you can try the AI tutor first.
- Monthly₹1,0001 month access
- 3 Months · best value₹2,5003 months access
One-time payments · no auto-debit · WhatsApp us
Learning outcomes
What you'll learn
- Run a structured discovery conversation and capture a baseline
- Audit a business's current digital presence and its competitors
- Write a campaign plan for each channel with objective, audience, offer, budget and KPI
- Plan a content calendar and a conversion-focused landing page
2 classes
Classes in this module
Class 16.1 · 1 hour
Capstone Brief
Learn how to run the strategy half of a full client engagement: discovery, audit, persona, positioning, SMART goals, a budgeted channel mix, an integrated funnel and a 90-day roadmap.
Class 16.2 · 1 hour
Capstone Delivery
Learn how to turn a strategy brief into channel campaign plans, a content calendar, a landing page, a measurement plan and dashboard, and an honest client presentation that becomes a portfolio case study.
Syllabus updated November 2026. Each class: AI tutor session, lesson notes, flashcards, an 8-question quiz and a practice task graded against a rubric.
Vocabulary
Key terms you'll master
- Strategy brief
- A short document that summarises a business's situation, target persona, positioning, goals, channel mix, budget and timeline before execution begins.
- Discovery call
- The first structured conversation with a client to understand the business, customers, past marketing, budget and what success looks like.
- Baseline
- The current value of a metric before your work starts, such as 30 enquiries per month. Without it you cannot prove improvement.
- Campaign plan
- A short plan for one channel covering objective, funnel stage, audience, offer, creatives, budget and the main KPI.
- Content calendar
- A schedule of what content goes out, on which platform, in what format, on which date and who owns it.
- Measurement plan
- A table that links each goal to the KPI that tracks it, the data source and the target.
Who this module is for
- Learners who have finished the earlier modules and want one complete, portfolio-ready strategy.
- Anyone preparing for interviews or client pitches who needs a real case study to show.
- No prior experience is assumed: choose Beginner level and the tutor defines every term.
Answers before you start
Capstone Project: frequently asked questions
What will I learn in the Capstone Project module?
Plan and deliver a complete digital marketing strategy for a real business. It has 2 classes: Capstone Brief and Capstone Delivery.
How long does the Capstone Project module take?
It is 2 classes of about one hour each, so roughly 2 hours in total, plus a module project. Each class combines a one-on-one AI tutor session, lesson notes, flashcards, an instant quiz and an AI-graded practice task, and you study at your own pace.
How much does the Capstone Project module cost?
It is included in every plan, together with all other modules: ₹1,000 for one month or ₹2,500 for three months (one-time payments, no auto-debit). Module 1 is a free trial, so you can try the AI tutor before you pay.
What is a 90-day roadmap in a marketing strategy?
A phased plan for the first three months, typically set up, then launch and learn, then optimise and scale. This is covered in the class “Capstone Brief”.
What is a measurement plan?
A table that links each goal to the KPI that tracks it, the data source and the target. This is covered in the class “Capstone Delivery”.