Google Ads Course Online
Capture high-intent demand with Search, Display, YouTube and Performance Max campaigns. Taught one-on-one by an AI tutor in 5 classes of about an hour each, with notes, flashcards, a quiz and a graded practice task in every class.
- About 5 hours, self-paced
- Indian examples, budgets in ₹
- Module project included
Included in every plan
Module 7 unlocks with any plan, together with all other modules. Module 1 is a free trial, so you can try the AI tutor first.
- Monthly₹1,0001 month access
- 3 Months · best value₹2,5003 months access
One-time payments · no auto-debit · WhatsApp us
Learning outcomes
What you'll learn
- Explain the difference between Expert mode and Smart campaigns
- Choose correct account settings for currency, time zone and billing in India
- Describe the account, campaign, ad group and keyword structure of Google Ads
- Choose suitable keyword match types and explain close variants
- Explain the factors that make up Ad Rank and why the highest bid does not always win
- Identify the three components of Quality Score and how to improve each
- Compare the main Google Ads campaign types and what each is used for
- Explain audience targeting options including custom segments and your data segments
- Explain why conversion tracking is needed before scaling Google Ads spend
- Describe how the Google tag and Google Tag Manager are used to track conversions
5 classes
Classes in this module
Class 7.1 · 1 hour
Google Ads Account Setup
Set up a Google Ads account the right way for an Indian business: ownership, Expert mode, currency and time zone, billing and GST, tool linking, user access and advertiser verification.
Class 7.2 · 1 hour
Search Campaigns
Build a Google Search campaign from the ground up: structure, keyword match types, negative keywords, responsive search ads, assets and the settings that control where and when ads show.
Class 7.3 · 1 hour
Quality Score & Bidding Strategies
Understand how the Google Ads auction really works through Ad Rank and Quality Score, choose the right bidding strategy for your stage, and calculate CTR, CPC, conversion rate, CPA and ROAS in rupees.
Class 7.4 · 1 hour
Display, YouTube & Performance Max
Learn how Display, YouTube, Demand Gen and Performance Max campaigns reach people beyond search results, how audience and content targeting work, and when each campaign type suits an Indian business.
Class 7.5 · 1 hour
Conversion Tracking
Set up Google Ads conversion tracking that reflects real business results: the Google tag, conversion actions and settings, primary vs secondary goals, GA4 import, enhanced conversions, Consent Mode and offline conversion import.
Syllabus updated November 2026. Each class: AI tutor session, lesson notes, flashcards, an 8-question quiz and a practice task graded against a rubric.
Vocabulary
Key terms you'll master
- Expert mode
- The full Google Ads interface with access to all campaign types, targeting, bidding and reporting controls.
- Smart campaign
- A simplified, highly automated campaign type for very small businesses, with few controls and limited reporting.
- Manager account (MCC)
- A Google Ads account used by agencies or large businesses to access and manage many linked client accounts from one login.
- Ad group
- A container inside a campaign holding one theme of keywords and the ads written for them.
- Broad match
- The widest keyword match type, which can show ads for searches related to the keyword's meaning. Works best with Smart Bidding.
- Phrase match
- A keyword match type, written in quotes, that matches searches including the meaning of the phrase.
- Ad Rank
- The value that decides whether and where an ad shows, based on bid, ad quality, thresholds, search context and expected asset impact.
- Quality Score
- A 1-10 keyword-level diagnostic based on expected CTR, ad relevance and landing page experience.
- Expected CTR
- Google's estimate of how likely your ad is to be clicked when shown for a keyword.
- Google Display Network
- The network of websites, apps and Google properties where Display ads can appear.
- Responsive display ad
- A Display ad format where you upload images, logos, headlines and descriptions and Google assembles ads to fit available spaces.
- Custom segment
- An audience you define using keywords people search, websites they visit or apps they use.
- Conversion
- A valuable action taken after interacting with an ad, such as a purchase, lead form, call or booking.
- Google tag
- A snippet of code on your website that sends measurement data to Google Ads and other Google tools.
- Google Tag Manager
- A free tool for adding and managing tracking tags on a website without editing site code for each change.
Who this module is for
- Beginners who want to capture people already searching for a product or service on Google.
- Business owners and junior marketers who want to stop wasting spend on the wrong keywords.
- No prior experience is assumed: choose Beginner level and the tutor defines every term.
Answers before you start
Google Ads: frequently asked questions
What will I learn in the Google Ads module?
Capture high-intent demand with Search, Display, YouTube and Performance Max campaigns. It has 5 classes: Google Ads Account Setup, Search Campaigns, Quality Score & Bidding Strategies, Display, YouTube & Performance Max and Conversion Tracking.
How long does the Google Ads module take?
It is 5 classes of about one hour each, so roughly 5 hours in total, plus a module project. Each class combines a one-on-one AI tutor session, lesson notes, flashcards, an instant quiz and an AI-graded practice task, and you study at your own pace.
How much does the Google Ads module cost?
It is included in every plan, together with all other modules: ₹1,000 for one month or ₹2,500 for three months (one-time payments, no auto-debit). Module 1 is a free trial, so you can try the AI tutor before you pay.
What is Quality Score in Google Ads?
A 1-10 keyword-level diagnostic based on expected CTR, ad relevance and landing page experience. This is covered in the class “Quality Score & Bidding Strategies”.
What is a Performance Max campaign?
A goal-based campaign that uses automation to serve ads across most Google channels from one campaign. This is covered in the class “Display, YouTube & Performance Max”.