Email & WhatsApp Marketing Course Online
Build lists and nurture customers with email and WhatsApp campaigns and automation. Taught one-on-one by an AI tutor in 4 classes of about an hour each, with notes, flashcards, a quiz and a graded practice task in every class.
- About 4 hours, self-paced
- Indian examples, budgets in ₹
- Module project included
Included in every plan
Module 8 unlocks with any plan, together with all other modules. Module 1 is a free trial, so you can try the AI tutor first.
- Monthly₹1,0001 month access
- 3 Months · best value₹2,5003 months access
One-time payments · no auto-debit · WhatsApp us
Learning outcomes
What you'll learn
- Explain why an owned, consent-based list is valuable and why bought lists fail
- Design a relevant lead magnet and a short sign-up form for an Indian business
- Compare email marketing tools such as Mailchimp, Brevo, Zoho Campaigns and MailerLite on the features that matter
- Explain SPF, DKIM, DMARC and the general Gmail and Yahoo bulk-sender requirements
- Explain triggers, delays, conditions, actions and exit goals in an automated journey
- Plan a 3-5 email welcome series with a clear purpose for each email
- Compare the WhatsApp Business App and the WhatsApp Business Platform and choose the right one for a business
- Use Business App features such as catalogue, quick replies, labels, greeting and away messages and broadcast lists
4 classes
Classes in this module
Class 8.1 · 1 hour
List Building
Learn how to build an email and WhatsApp list the right way, using consent, useful lead magnets, short forms, double opt-in and simple segmentation, while respecting India's data protection principles.
Class 8.2 · 1 hour
Email Tools & Copywriting
Choose an email marketing tool, set up the basics of deliverability (SPF, DKIM, DMARC and bulk-sender rules), and write mobile-friendly emails with strong subject lines, preview text and one clear CTA, measured by clicks and conversions.
Class 8.3 · 1 hour
Email Automation & Journeys
Learn how automated email journeys work using triggers, delays, conditions and exits, and plan five essential journeys: welcome series, abandoned cart, post-purchase, re-engagement and birthday.
Class 8.4 · 1 hour
WhatsApp Marketing
Learn when to use the WhatsApp Business App versus the WhatsApp Business Platform, how opt-in, templates and message types work, how Click-to-WhatsApp ads fit in, and how to avoid spam, blocks and a poor quality rating.
Syllabus updated November 2026. Each class: AI tutor session, lesson notes, flashcards, an 8-question quiz and a practice task graded against a rubric.
Vocabulary
Key terms you'll master
- Opt-in
- A clear action, such as ticking an unticked box or submitting a form, by which a person agrees to receive messages from a business.
- Permission marketing
- Marketing only to people who have clearly agreed to hear from you, rather than messaging strangers.
- Lead magnet
- Something useful offered in exchange for contact details, such as a checklist, PDF, quiz result or discount.
- Email service provider (ESP)
- A tool such as Mailchimp, Brevo, Zoho Campaigns or MailerLite used to manage lists, design and send marketing emails, run automations and see reports.
- Deliverability
- The ability of your emails to reach the inbox instead of the spam folder or being rejected.
- SPF
- Sender Policy Framework: a DNS record listing which servers are allowed to send email for your domain.
- Email automation
- Emails that are sent automatically when a person takes, or does not take, a specific action, instead of being sent manually each time.
- Journey (flow or sequence)
- A planned series of automated messages and steps that a person moves through after a trigger.
- Trigger
- The event that starts a journey, such as joining a list, abandoning a cart, placing an order or reaching a birthday.
- WhatsApp Business App
- A free app for small businesses with a business profile, catalogue, quick replies, labels, greeting and away messages and broadcast lists.
- WhatsApp Business Platform (API)
- WhatsApp's solution for larger businesses to message customers at scale, automate and integrate with other systems, usually accessed through a provider.
- Business Solution Provider (BSP)
- A company that gives businesses access to the WhatsApp Business Platform through a dashboard and tools, usually with its own fees on top of Meta's pricing.
Who this module is for
- Small businesses that already chat with customers on WhatsApp and want to do it at scale without getting blocked.
- Marketers who want welcome, abandoned-cart and re-engagement journeys that run on their own.
- No prior experience is assumed: choose Beginner level and the tutor defines every term.
Answers before you start
Email & WhatsApp Marketing: frequently asked questions
What will I learn in the Email & WhatsApp Marketing module?
Build lists and nurture customers with email and WhatsApp campaigns and automation. It has 4 classes: List Building, Email Tools & Copywriting, Email Automation & Journeys and WhatsApp Marketing.
How long does the Email & WhatsApp Marketing module take?
It is 4 classes of about one hour each, so roughly 4 hours in total, plus a module project. Each class combines a one-on-one AI tutor session, lesson notes, flashcards, an instant quiz and an AI-graded practice task, and you study at your own pace.
How much does the Email & WhatsApp Marketing module cost?
It is included in every plan, together with all other modules: ₹1,000 for one month or ₹2,500 for three months (one-time payments, no auto-debit). Module 1 is a free trial, so you can try the AI tutor before you pay.
What is the WhatsApp Business Platform (API)?
WhatsApp's solution for larger businesses to message customers at scale, automate and integrate with other systems, usually accessed through a provider. This is covered in the class “WhatsApp Marketing”.
What is double opt-in?
A sign-up process where the person must click a confirmation link before being added to the list. It gives a cleaner list and stronger proof of consent. This is covered in the class “List Building”.