Digital marketing glossary
Engagement rate: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Engagement rate: A rough measure of how actively an audience responds, often (likes + comments) ÷ followers × 100. Comment quality matters as much as the number.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Social Media Marketing: A measure of how much people interact with content, commonly total engagements divided by reach, multiplied by 100.
- Analytics & Measurement: Engaged sessions divided by total sessions. Bounce rate in GA4 is the inverse of this.
Where you learn it
- Module 5: Social Media Marketing
- Class: Content Calendar & Community Management
- Module 9: Analytics & Measurement
- Class: Google Analytics 4 (GA4)
- Module 10: Advanced Growth
- Class: Influencer Marketing
Related terms
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