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Free digital marketing lessons for beginners
The complete lesson notes from Module 1: Digital Marketing Foundations, the free trial of OneCity AI Academy. Read them here, then practise each one with your own AI tutor, a quiz and a graded task when you sign up. Written by L.K. Monu Borkala.
Lessons, in order
- 1What is Digital Marketing? Digital vs TraditionalUnderstand what digital marketing is, how it differs from traditional marketing, and why most Indian businesses in 2026, from chai stalls to D2C brands, use a mix of both.Read the lesson →
- 2The Marketing Funnel: Awareness → Consideration → Conversion → LoyaltyLearn the four-stage marketing funnel, what customers think and need at each stage, and which channels, tactics and metrics fit each stage for an Indian business.Read the lesson →
- 3Customer Personas & Target Audience ResearchLearn how to define a target audience, research real customers using free and low-cost methods, and turn that research into a clear, useful customer persona.Read the lesson →
- 4Channels Overview: SEO, Social, Ads, Email, Content & InfluencersGet a clear map of the main digital marketing channels in 2026, including SEO and AI search, social media, paid ads, email and WhatsApp, content and influencers, and learn how to choose the right mix for a business and budget.Read the lesson →
- 5Setting Goals: SMART Goals & KPIsLearn to turn vague wishes like 'get more customers' into SMART marketing goals, choose the right KPIs for each goal and funnel stage, and avoid vanity metrics.Read the lesson →
What the free trial adds
- A one-on-one AI tutor that teaches each lesson and answers your questions
- Flashcards and an instant quiz for every lesson
- A practice task with AI feedback, and a free Foundations certificate when you finish
See the module page, look up terms in the glossary, or read what we promise (and don't).
Learn it with your own AI tutor
Module 1 is a free trial. Any paid plan includes all 16 modules, the AI tutor, quizzes and graded practice tasks.
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