Definition
Key event: An event you mark as especially important to your business, such as a lead form submission. Google renamed GA4 'conversions' to key events; Google Ads still calls them conversions.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Capstone Project: An important action marked in GA4, such as a form submission or WhatsApp click, used to measure conversions.
Where you learn it
- Module 9: Analytics & Measurement
- Class: Google Analytics 4 (GA4)
- Module 16: Capstone Project
- Class: Capstone Delivery
Related terms
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