Digital marketing glossary
Enhanced measurement: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Enhanced measurement: Optional GA4 events, such as scrolls, outbound clicks and file downloads, that you switch on in data stream settings without coding.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 9: Analytics & Measurement
- Class: Google Analytics 4 (GA4)
Related terms
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