Digital marketing glossary

Purchased list: meaning

Written and reviewed by L.K. Monu Borkala · Updated 5 November 2026

Definition

Purchased list: Contact data bought or scraped from elsewhere. These people never agreed to hear from you, so using such lists leads to complaints and legal risk.

Definition from the OneCity AI Academy course notes.

Where you learn it

Module 8: Email & WhatsApp Marketing
- Class: List Building

Double opt-in
DPDP Act, 2023
Lead magnet
Opt-in
Permission marketing
Segmentation

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Definition

Where you learn it

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