Definition
Opt-in: A clear action, such as ticking an unticked box or submitting a form, by which a person agrees to receive messages from a business.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Digital Marketing Foundations: A customer's permission to receive messages such as emails or WhatsApp broadcasts from a business.
Where you learn it
- Module 1: Digital Marketing Foundations
- Class: Channels Overview: SEO, Social, Ads, Email, Content & Influencers · read it free
- Module 8: Email & WhatsApp Marketing
- Class: List Building
Related terms
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