Definition
Segmentation: Dividing a list into groups, such as by interest, location or purchase behaviour, so each group gets more relevant messages.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Analytics & Measurement: Breaking data down by groups such as channel, device or city to see differences hidden in totals.
Where you learn it
- Module 8: Email & WhatsApp Marketing
- Class: List Building
- Module 9: Analytics & Measurement
- Class: Data-Driven Decisions
Related terms
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