Definition
Hypothesis: An idea that seems likely but has not been proven yet. AI audience insights should be treated as hypotheses to test.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Website & Landing Pages: A clear, testable prediction based on evidence about how a specific change will affect a specific metric.
- Analytics & Measurement: A testable guess about why something is happening, such as 'parents leave because EMI options are not shown'.
Where you learn it
- Module 2: Website & Landing Pages
- Class: Conversion Rate Optimisation (CRO) Basics
- Module 9: Analytics & Measurement
- Class: Data-Driven Decisions
- Module 12: AI for Marketers
- Class: AI for Research, SEO & Analytics
Related terms
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