Definition
Baseline: The current value of a metric before your work starts, such as 30 enquiries per month. Without it you cannot prove improvement.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Digital Marketing Foundations: Your starting number before a campaign or goal begins, used to measure growth.
- Analytics & Measurement: Your normal level of performance before a change, used to judge whether results improved.
Where you learn it
- Module 1: Digital Marketing Foundations
- Class: Setting Goals: SMART Goals & KPIs · read it free
- Module 9: Analytics & Measurement
- Class: Data-Driven Decisions
- Module 16: Capstone Project
- Class: Capstone Brief
Related terms
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