Digital marketing glossary
Control and variant: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Control and variant: In an A/B test, the control (A) is the current version and the variant (B) is the version with the change.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 2: Website & Landing Pages
- Class: Conversion Rate Optimisation (CRO) Basics
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