Digital marketing glossary
Cost per conversion: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Cost per conversion: Ad spend divided by the number of conversions. For leads it is often called cost per lead (CPL).
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 2: Website & Landing Pages
- Class: Conversion Rate Optimisation (CRO) Basics
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