Definition
Friction: Anything that makes it harder for a customer to complete an action, such as slow replies, confusing checkout or missing payment options.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Website & Landing Pages: Anything that makes it harder to complete an action, such as long forms, slow pages or missing payment options.
Where you learn it
- Module 1: Digital Marketing Foundations
- Class: The Marketing Funnel: Awareness → Consideration → Conversion → Loyalty · read it free
- Module 2: Website & Landing Pages
- Class: Conversion Rate Optimisation (CRO) Basics
Related terms
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