Definition
Conversion: A valuable action taken after interacting with an ad, such as a purchase, lead form, call or booking.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Digital Marketing Foundations: The moment a person takes the desired action, such as buying, booking or signing up.
Where you learn it
- Module 1: Digital Marketing Foundations
- Class: The Marketing Funnel: Awareness → Consideration → Conversion → Loyalty · read it free
- Module 7: Google Ads
- Class: Conversion Tracking
Related terms
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