Digital marketing glossary
Journey (flow or sequence): meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Journey (flow or sequence): A planned series of automated messages and steps that a person moves through after a trigger.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 8: Email & WhatsApp Marketing
- Class: Email Automation & Journeys
Related terms
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