Digital marketing glossary

Personal attributes (ad policy): meaning

Written and reviewed by L.K. Monu Borkala · Updated 5 November 2026

Definition

Personal attributes (ad policy): Ad copy that asserts or implies things about the viewer, such as their health, finances or appearance. Major ad platforms restrict this.

Definition from the OneCity AI Academy course notes.

Where you learn it

Module 13: Graphic Design & Video
- Class: Designing Social Media Creatives & Ads

Aspect ratio
Call to action (CTA)
Carousel
Creative
Creative testing
Hook

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Definition

Where you learn it

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