Definition
Hook: The opening seconds of a video designed to make viewers keep watching, such as showing the result first or stating a clear benefit.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Social Media Marketing: The first 1-3 seconds of a video or the first line of a caption, designed to make people stop and keep watching or reading.
- Social Media Marketing: What you show or say in the first few seconds of a video to make viewers keep watching.
- Meta Ads (Facebook & Instagram): The opening seconds or first line of an ad, designed to stop people from scrolling.
- Graphic Design & Video: The first thing a viewer notices, designed to make them stop scrolling, such as a bold benefit, visual or question.
Where you learn it
- Module 5: Social Media Marketing
- Class: Instagram Marketing
- Class: YouTube & Short-Form Video
- Module 6: Meta Ads (Facebook & Instagram)
- Class: Ad Creatives That Convert
- Module 13: Graphic Design & Video
- Class: Designing Social Media Creatives & Ads
- Class: Short Video Editing on Your Phone
Related terms
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