Digital marketing glossary
Target audience: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Target audience: A broad group of people a business wants to reach, described by shared traits such as age, location and interests.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 1: Digital Marketing Foundations
- Class: Customer Personas & Target Audience Research · read it free
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