Digital marketing glossary
Behavioural data: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Behavioural data: Information about what people actually do, such as which apps they use, how often they buy, how they pay and what triggers a purchase.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 1: Digital Marketing Foundations
- Class: Customer Personas & Target Audience Research · read it free
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