Digital marketing glossary
Material connection: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Material connection: Any relationship between brand and creator, such as payment, free products or discounts, that could affect how the audience views the endorsement and therefore needs disclosure.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 10: Advanced Growth
- Class: Influencer Marketing
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