Digital marketing glossary
Influencer marketing: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Influencer marketing: Partnering with creators who have the trust of your audience to promote your product, with clear disclosure of paid partnerships.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Advanced Growth: Partnering with people who have an engaged online audience so they present your brand to that audience in their own voice.
Where you learn it
- Module 1: Digital Marketing Foundations
- Class: Channels Overview: SEO, Social, Ads, Email, Content & Influencers · read it free
- Module 10: Advanced Growth
- Class: Influencer Marketing
Related terms
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