Digital marketing glossary

Custom audience: meaning

Written and reviewed by L.K. Monu Borkala · Updated 5 November 2026

Definition

Custom audience: An audience of people who already interacted with your business, such as website visitors, customer lists, video viewers or Instagram engagers.

Definition from the OneCity AI Academy course notes.

Where you learn it

Module 6: Meta Ads (Facebook & Instagram)
- Class: Audiences & Targeting

Advantage+ audience
Broad targeting
Core audience
Exclusion
Frequency
Lookalike audience

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Definition

Where you learn it

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