Digital marketing glossary
Trigger (email and WhatsApp automation): meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Trigger (email and WhatsApp automation): The event that starts a journey, such as joining a list, abandoning a cart, placing an order or reaching a birthday.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 8: Email & WhatsApp Marketing
- Class: Email Automation & Journeys
Related terms
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