Digital marketing glossary

Your data segments: meaning

Written and reviewed by L.K. Monu Borkala · Updated 5 November 2026

Definition

Your data segments: Audiences built from your own data, such as website visitors, app users, YouTube viewers or uploaded customer lists. Formerly called remarketing lists.

Definition from the OneCity AI Academy course notes.

Where you learn it

Module 7: Google Ads
- Class: Display, YouTube & Performance Max

Asset group
Audience signal
Custom segment
Demand Gen campaign
Google Display Network
Performance Max

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Definition

Where you learn it

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