Digital marketing glossary
Demand Gen campaign: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Demand Gen campaign: A campaign type for visual and video ads across YouTube, Discover, Gmail and more, which replaced Discovery campaigns.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 7: Google Ads
- Class: Display, YouTube & Performance Max
Related terms
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