Digital marketing glossary
Welcome series: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Welcome series: A short set of automated emails sent to new subscribers to deliver the lead magnet, introduce the brand, build trust and make a first offer.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 8: Email & WhatsApp Marketing
- Class: Email Automation & Journeys
Related terms
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