Digital marketing glossary
Advantage campaign budget: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Advantage campaign budget: A campaign-level budget that Meta distributes across ad sets, giving more to those performing better. Earlier called campaign budget optimisation.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 6: Meta Ads (Facebook & Instagram)
- Class: Campaign Objectives & Structure
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