Digital marketing glossary
Campaign objective: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Campaign objective: The single result you tell Meta to aim for, such as Awareness, Traffic, Engagement, Leads, App promotion or Sales.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 6: Meta Ads (Facebook & Instagram)
- Class: Campaign Objectives & Structure
Related terms
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