Digital marketing glossary
RTO (return to origin): meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
RTO (return to origin): When an order cannot be delivered or is refused and is shipped back to the seller, costing shipping both ways. It is much more common with COD orders.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Marketplace Selling: A parcel that is not delivered and comes back to the seller, often because a cash on delivery buyer refuses it or cannot be reached.
Where you learn it
- Module 10: Advanced Growth
- Class: E-commerce Marketing
- Module 15: Marketplace Selling
- Class: Reviews, Returns & Operations
Related terms
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