Digital marketing glossary

D2C (direct-to-consumer) store: meaning

Written and reviewed by L.K. Monu Borkala · Updated 5 November 2026

Definition

D2C (direct-to-consumer) store: A brand's own online store, for example on Shopify or WooCommerce, selling directly to customers without a marketplace in between.

Definition from the OneCity AI Academy course notes.

Where you learn it

Module 10: Advanced Growth
- Class: E-commerce Marketing

CAC (customer acquisition cost)
COD (cash on delivery)
LTV (lifetime value)
Marketplace
ONDC
Repeat purchase rate

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Definition

Where you learn it

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