Definition
Metric: Any number you can measure, such as likes, clicks or page views. All KPIs are metrics, but not all metrics are KPIs.
Definition from the OneCity AI Academy course notes.
How other classes put it
- Analytics & Measurement: A number you measure, such as sessions, leads, cost or revenue.
Where you learn it
- Module 1: Digital Marketing Foundations
- Class: Setting Goals: SMART Goals & KPIs · read it free
- Module 9: Analytics & Measurement
- Class: Looker Studio Dashboards
Related terms
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