OneCityAI Academy

Digital marketing glossary

Anchor text: meaning

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Definition

Anchor text: The clickable words of a link. Descriptive anchor text tells readers and search engines what the linked page is about.

Definition from the OneCity AI Academy course notes.

How other classes put it

  • Search Engine Optimisation (SEO): The clickable words of a link, which should describe the page being linked to.
  • Search Engine Optimisation (SEO): The clickable words of a link; natural, varied anchor text is healthier than repeated exact keywords.

Where you learn it

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