Digital marketing glossary

Online reputation management (ORM): meaning

Written and reviewed by L.K. Monu Borkala · Updated 5 November 2026

Definition

Online reputation management (ORM): Tracking, protecting and improving how a business is perceived online through monitoring, responding, fixing problems and highlighting genuine positives.

Definition from the OneCity AI Academy course notes.

Where you learn it

Module 10: Advanced Growth
- Class: Online Reputation Management

Brand mention
Crisis playbook
Fake review
Holding statement
Review gating
Sentiment

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Definition

Where you learn it

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