Digital marketing glossary

CRM (customer relationship management): meaning

Written and reviewed by L.K. Monu Borkala · Updated 5 November 2026

Definition

CRM (customer relationship management): A system that stores and tracks leads and customers, their interactions and their stage in the sales pipeline.

Definition from the OneCity AI Academy course notes.

Where you learn it

Module 10: Advanced Growth
- Class: Marketing Automation & AI Agents

AI agent
AI chatbot
Hallucination
Human in the loop
Lead scoring
Marketing automation

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Definition

Where you learn it

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