Digital marketing glossary
Customer as hero: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Customer as hero: A storytelling approach where the customer is the main character and the brand is the guide that helps them succeed.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 4: Content & Copywriting
- Class: Storytelling & Brand Voice
Related terms
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