Digital marketing glossary
Automation tool: meaning
Written and reviewed by L.K. Monu Borkala · Updated
Definition
Automation tool: Software such as Zapier, Make or n8n that connects apps so an event automatically triggers actions, sometimes including an AI step.
Definition from the OneCity AI Academy course notes.
Where you learn it
- Module 12: AI for Marketers
- Class: AI Workflows, Ethics & Your AI Toolkit
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